Jimmy Oldham — Experience Architect (XA)
Seven years inside Neighborly, the largest service-franchise network in North America. Call center to PPM. Then out on my own in 2025 to build something where the work is visible, the pricing is a menu, and the clients don’t get sold what they don’t need.
Family of builders
My dad Wedge builds 45-foot Nike Hercules replicas from scratch. That’s literal rocket surgery. I build marketing systems. Different lab, same DNA.
The three tiers
- Rocket surgery — engineering precision. Rarely what a business needs.
- Marketing god — institutional mastery. Often overkill.
- Weird science — what I do. Frankenstein working systems out of whatever parts, teach you what I find, invite you into the lab.